If you are currently living in Australia you will be familiar with all the three word slogans from our politicians*.   Well, I’ve decided to create my own which is “Stop the Guilt”.  What am I referring to? Cravings and binges.  I would hazard a guess that most people reading this struggle with one or the other, or both!  I know after studying to be a health coach for 36 weeks it is something I still face.  I’ve gotten to the point where I have cured most of them but I still have my old favourite (chips) hanging over me and I haven’t learned to stop the guilt.  Until today!

I just finished a lecture by an interesting woman called Annemarie Colbin.  As you can see from her website she is a huge advocate for using food to heal and eating whole foods.  And today she taught me a lot about craving, binges and guilt.

Let’s deal with the guilt first.  She says that guilt is what you feel when you are bad to someone but you didn’t get caught.  So if you’ve caved into a craving or had a binge then guilt is a wasted emotion because you have already been caught – by yourself!  Just remember that some foods make your body feel good and some make your body feel bad and if you listen to how your craving or binge made you feel then all you’ve done is research!  No need to feel guilty.   Just try and act on the information you have learned in the future.

Now let’s talk about cravings.  They give your body information – all in the name of research.  The most important thing you need to do when you crave foods is listen to your body and try to decipher the information, and again use it to make better decisions in the future.  There are three main reasons we crave food/drinks:

1. Addiction (or allergy)

2. An imbalance in the body

3. Memory or emotional reasons

Often if you are craving sugar, caffeine, alcohol or wheat it is due to an addiction (or allergy).  In this case you must learn to resist the craving.  Detox from that element for a week.  You will not crave it as much and you will be able to regulate what you eat and reduce binges.

If you are craving sweet food especially after a meal it could be that you have an imbalance.  You may not have enough calorie intake, you might be deficient in protein, or fat, or carbs.  This is important information.  Do your research.  Keep a food diary for a week and find out what is missing.  If you can find the problem and resolve it, the cravings will go away.

Finally, sometimes we crave things because it’s part of our history and we have strong emotional ties to this food.  I know I crave chips because I ate them with my family as a child.  They make me feel comforted when I am stressed.  Annemarie suggests we give in to these cravings (in moderation) and enjoy them.  But pay attention to the results and how the food affects your body.  Yes, I love chips but I couldn’t eat them all day, every day.  My body needs other things.  So I pay attention to what my body is telling me.

So there you have it – STOP THE GUILT!  I reckon I have done a much better job of explaining my new three word slogan than any of the politicians .  I hope this information can be of some public service.

Stop the Guilt






*If you would like to have a bit of fun creating your own three word slogans, this is a great website to try